General Trade Promotions
  • General Trade comprises of 90 to 92% of Indian retail market.
  • Total number of outlets across India are estimated to be 7.7million approximately.
  • At a retail in-store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase.
  • Kruti specializes in general trade services such as merchandising, sampling, awareness and sales oriented activities which contributes to the sale of products to a retail consumer.
  • Kruti can help your brand reach over 50000 general trade outlets Pan India at one point of time with various activations that would be tailor made as per your requirements.

Why General Trade?
  • As per a recent study conducted by National Statistical Commission, Unorganized retail or General Trade in India comprises of 90 to 92% of the total market share.
  • It is estimated that total retail market will reach Rs 47 Lakh Crore by 2016-17
  • Total number of outlets across India are estimated to be 7.7million approximately out of which Parle Products reaches out to approximately 40lakh general trade outlets across India
  • Traditional grocery retailers/ Kirana stores will continue to be the largest contributor to value share by 2016 and are likely to account for 61 per cent share in constant value sales
  • General Trade industry is expected to rise with average annual rate of 5% despite of heavy competition from Modern retailing
  • General Trade is here to stay!!
    1) General Trade offer convenience shopping for customers
    2) General Trade offers local produce and merchandise with personalized service, which is preferred by customers
    3) Customer develops relationship with Shop owner over the years hence personalized services such as home delivery, credit facility can be availed by customers.
Group Companies

Rural Maximise Media Pvt. Ltd.


Client Testimonials
  • "Kruti Promotions has flawlessly arranged all the activities required by me .I was so relaxed .Thank You !"
    Amrit Kaur, Amira Foods Ltd
  • "Excellent merchandising implementation, Hats off to Krutians"
    Anil Sonawane, Tunip Agro Ltd.
  • "Kruti's PAN India network makes it easier to control the activity & execute it as per plan. Very professional coordination & execution."
    Rohit Bhagat, Life Health Foods India pvt. Ltd