Modern Trade Promotions

Over the last half a decade, Modern Trade has seen increased acceptance with the proportion of shoppers regularly visiting Modern Trade going up by 2.5 times to 44 percent today.  17 key metros account for a whopping 73% of overall modern trade in India

Kruti till this date has interacted with 980 Modern trade outlets providing more than 350 fixed and 705 hopping promoters for our prestigious clients across India

Modern trade is driven by better value offerings, better promotions through big day sales, wider assortment and desirable shopping experiences. Kruti offers you with end to end solutions for better visibility of your brand in these modern trade outlets right from innovative branding and merchandising concepts to its timely implementation across India.

Why Modern Trade?
  • The proportion of consumers who claim to shop at MT "occasionally" has grown from 54% in 2011 to 66% in 2012[Nielsen]
  • Modern Trade has a market share of 9.2% in overall FMCG sales[Nielsen]
  • 17 key metros account for a whopping 73% of overall modern trade in India
  • 1 in every 5 urban shoppers now frequents Modern Trade in the form of super or hyper markets
  • Increased availability of choice in brands and categories for consumers
  • Promises better prices and value to the consumers
  • Enjoyable shopping experience with product and brand voyeurism.
Group Companies

Rural Maximise Media Pvt. Ltd.


Client Testimonials
  • "Kruti Promotions has flawlessly arranged all the activities required by me .I was so relaxed .Thank You !"
    Amrit Kaur, Amira Foods Ltd
  • "Excellent merchandising implementation, Hats off to Krutians"
    Anil Sonawane, Tunip Agro Ltd.
  • "Kruti's PAN India network makes it easier to control the activity & execute it as per plan. Very professional coordination & execution."
    Rohit Bhagat, Life Health Foods India pvt. Ltd